Foundation Evaluation Questions


In that ways does your media product use, develop or challenge forms and conventions of real media products?
My production was filmed during late evening where the only source of light was the street lamps which created the conventional thriller genre atmosphere of a creepy dark street/alleyway. The diegetic sounds are of the actress breathing heavily; this gives clues as to her emotions at that moment. Also, thrillers and horrors emphasise on how the actors breathe, this gives a lot away of how they’re feeling.
My media product follows the conventions of thriller films by building up the suspense in their trailers without revealing the plot of the film. This keeps the viewers engrossed for the two minutes, making them want to watch the rest of the film to unravel the storyline.
My thriller film challenges conventions through its use of non-diegetic music. Unlike the use of quiet, eerie music, my production uses loud music as the titles are typed in. while there is action on screen, there in no non-diegetic music/sound and when the screen is blank with titles appearing, there is non diegetic music to fill the space.

How does your media product represent particular social groups?
My media product doesn’t strongly represent any particular social grade, however, the surroundings of the quiet street and the fitted kitchen suggest that she is of a middle class family living in a middle class home in a quiet built up area. Also, the main character is a young, Asian female, and her being outdoors during late evening goes against the typical ‘Asian culture’, which again poses questions in the viewers mind as to why is she out so late? Why is no one at home with her? And, it looks as if she lives in a family orientated home, where is everyone else?
The male is represented as the stronger sex (antagonist) and the female as the weaker (victim); naturally as conventionally women are the weaker sex and depend on men to fend for them.

What kind of media institutions might distribute your media product and why?
Film studios such as New Line Cinema (Se7en, Lord Of The Rings and Teenage Mutant Ninja Turtles), Paramount Pictures (The Godfather, The Italian Job, Star Trek and Transformers) and Universal Studios (Jaws, Dracula and Back To The Future) are the big and successful studios. They usually release big budget films that are predicted to rake in millions in profits.
My production would be a small budget film as it’s filmed in the UK (British films are usually small budgeted) and doesn’t star the well known and wealthy actors/actresses. This film wouldn’t earn huge amounts of money through cinema and merchandise; rather, it’d be released on DVD in a few months after release.

Who would be the audience for your media product?
This film would be targeted towards the middle/working class, male and female it appeals to both genders but it might be slightly inclined towards the male gender as males are more likely to watch thrillers than the small minority of daring females.
My production is a thriller which is supposed to create suspense and leave the audience confused; it would have to be a PG film because of hypothetical scenes such as physical fighting and obscene language.

How did you attract/address your audience?
I attracted my audience by showing only glimpses of scenes of what would’ve been my film. The production follows the typical thriller conventions by creating suspense so the audience want to keep watching.
In terms of marketing and advertising, the internet would play a major part. A website would be dedicated to the film, where a short summary of the film would be available. Also, people’s reviews of the trailer so far, character profiles, film trailers, premier dates and release date would be available. Pop up’s on popular sites such as MSN and Yahoo are also good methods to advertise the film as millions of people access theses sites everyday and so they’ll be aware of the film
The usual billboards and posters would be put up around cities to attract more people to watch the movie as majority of people use public transport/their own transport daily to get to school/college/work etc.
As this film is a small budget film, it wouldn’t be advertised on TV; however radio and YouTube would have interviews to keep people up to date with the film.

What have you learnt about technologies from the process of constructing this product?
From the process of constructing this media production, I have firstly learnt to use mini DV cameras. Before joining this course, I didn’t know how to work a mini DV tape, and now I’m able to insert a tape, zoom, record on it using zooming, pausing, fading out etc, rewind and watch through what I’ve recorded, forward and carry on shooting.
Secondly, as I already blog for leisure, I didn’t find blogging a new experience, however, setting the layout using a CSS code was new to me and I enjoyed browsing through different layouts and seeing how the outcomes were.
Working on Apple Macs was an entirely new experience for me as I had never operated Apple Macs before. I’ve learnt how to use the video editing software ‘Final Cut Pro’, I now know how to cut and paste scenes, add transition effects and include text for titles. Overall, I found working on Final Cut Pro challenging and not so straightforward to my liking.

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
Firstly, the preliminary take taught me how to use the camera on the scenes. If it wasn’t for the preliminary task, I wouldn’t have known how to handle a camera safely yet creatively.  
Looking back at the match on action and 180 degree rule, I’ve learnt and understood why directors and camera people do not break these rules. While filming my own production, I applied that knowledge and that gave me a better understanding of match on action and the 180 degree rule.
When filming, I broke the 180 degree rule in the kitchen scene, when I watched through it; I saw where I went wrong and re-shot the scene.
The preliminary task helped me progress as a director of my own movie and a camera person.


Role allocation

Luqman Ali Hussain - Antagonist
Age - 18
Brief - Stalkes Rahena Begum down the road, chases her through the alleyway and enters her house through the back door. Luqman doesn't show his face in the trailer, the audience have to watch the full film in order to see what he looks like.


Rahena Begum - Victim
Age - 17
Brief - Vulnerable, young, asian girl who is scared for her life. She's running away from someone because of a reson which remains unknown in the trailer. She runs and hides away, jumps at every noise and avoids answering calls. Through her, the audience see how much damage paranoia can do to a person mentally.



Production Schedule

The location for my production was the dead end of my street, the alleyway next to my house and my kitchen.
Most thrillers are creepy and set in late evening times, so I and the crew waited till 7pm to start shooting. We started shooting at 7 and finished at 8, the drawback of shooting late was that by the time I realised that I had to re-shoot some scenes, it was too late to go out again.
To film the kitchen scene, I had to wait for a time my parents weren't home, so we could keep re-shooting till I had the perfect shot. 




Shots Of The Mobile Phone Ringing From Trailer

Location - My street corner (Dead end) & Kitchen





All created on Photoshop software's CS3, CS4 and paint. The main RD logo was created on paint and then distorted on the photoshopping software CS4. The rest of the text was entered using CS3. I chose the blue colours as firstly I like the colour blue and secondly, blue is a unique colour to create a logo rather than red or yellow.

BMetC Films

I made this logo from scratch using a picture of Birmingham City Centre (Bull Ring) as the Bull Ring is a very well known shopping centre of Birmingham. I used photoshop software CS3 to write 'BMetC Films' in orange as orange is the colour used in our college logo.  

Production Name & Synopsis

 My thriller production is called Paranoia. Many thrillers revolve around themes such as paranoia, fear and anxiety. Thrillers send a shiver down the audiences’ spines rather than making them cringe at blood and gore.
While creating my mood board for thrillers, most of my pictures found were of paranoid people. My production is three different stories, merging them together through paranoia. This makes the ideal name as it reveals the theme of the film but it doesn’t reveal the cause of the paranoia.  
To summarise my production, Paranoia is about a woman, who is paranoid for an unknown reason. The film starts off with her just a little paranoid; the film then develops to show how dangerous and harmful paranoia can be. She almost risks her life throughout the crazy journey to defeat paranoia.

Production Title Sequence Order

1. Birmingham Metro Films Presents - Logo
2. A Raz dOt dOt Film - Logo
3. Starring:- Luqman Ali Hussain & Rahena Begum
4. Film Name:- Paranoia
5. Camera Person:- Micheal Smith
6. Music by:- Billy Shah
7. Editing by:- Ali Hussain
8. Produced By:- Awo Mohamoud
9. Written & Directed By:- Razna Begum

Christian Metz

Metz had a theory, and in his book ‘Language and Cinema (1974)’ he explored the development of genre film and suggested that genres pass through four different stages of existence.

- The experimental
- The classic
- The parody
- The deconstruction

The experimental - The stage of early films which explored and experimented with the horror themes in its narrative films such as ‘The cabinet of Dr Cagliari’ (1919) and ‘Nosferati’ (1922). It helped formalize the convention horror films in its earlier stage.

The classic – The stage of film which established the narrative convention of the horror genre in its most successful and defining period. Examples include ‘Dracula’ (1931) and ‘Frankenstein’ (1931)

The parody – Films that have mimicked the horror genre in a comical way. Examples include ‘’Abbot and Costello meet Frankenstein’ (1948), ‘Carry on screaming’ (1968) and ‘Scary movie’ (1998)

The deconstruction – Films that have taken generic elements of the horror genre and amalgamated them into varying sub genres, such as ‘Se7en’ (1995), ‘The sixth sense’ (1999) and ‘Scream’ (1998)

Combination of genres
Se7en – psychological thriller/horror
The sixth sense – supernatural thriller/horror
Scream – teen movie/horror

Questionnaire Analysis

Most Preferred Genre:
Horror
I I
Thriller
‌I I I
Romantic Comedy
I I I I





 
As the table above shows, Thrillers and Romantic Comedies are the more popular genre out of the three.

Most Common Place To Watch A Movie For The First Time:
Cinema
I I I I I I I I
DVD/Blu-Ray

Internet
I I
Other


Predictably, 8 out of 10 people preferred going to the cinemas. This shows that cinemas are the most popular place to watch a movie

Preferred Endings In Movies
Happily Ever After
I
Cliff-hanger
I I I I I I
Closed Endings
I I I
Predictive

Other



According to my questionnaire, the most favoured type of ending would be Cliff-hangers as 6 people out of the 10 voted for it. 3 people voted for closed endings and 1 person voted for happily ever after endings.

Preferred Music Throughout Movie
Classical
I
Rock
I I I
Hip-Hop
I I I I I
Other
I


Hip-Hop was the most popular with 5 votes out of 10. One person voted for other and stated 'R&B'.

Gender Of Protagonist (Hero):
Male
I I I I I I
Female
I I I I


Majority of people thought males make better protagonists than females, as stated by one person, “males make better protagonists because that is predictable in most movies”, and another person, “Males have better fight scenes than women”

Based on the results of my questionnaire, I’ve decided to base my trailer on the Thriller genre.

Preliminary Exercise

180 degree rule
The 180 degree rule is a basic rule that says two or more people in one scene must have the same right-left relationship to each other. In other words, the camera cannot jump to the other side of the characters without showing the movement. If the camera moves over this imaginary axis, it is known as ‘crossing the line’.

Match on action
Match on action is a component of seamless editing where a point of action (like handing an object to someone) is shot at different angles and cut at the point of action creating a match. During match on action, you must also ensure that the eye-lines of the characters match.

In my preliminary exercise, I recorded Rumbi walking down the corridor and then cut. I zoomed into her holding the door handle and continued recording her walk in to the classroom. This was match on action as it looked like I used two cameras but in reality I used one.
Once Rumbi entered the room, I recorded a two shot of her with Awo. I then zoomed in to a medium close up of Awo, she passes an object to Rumbi, I cut there and without moving across the imaginary axis, I record Rumbi receiving the object. Awo stays on the right side of the camera and Rumbi stays on the left. This again is match on action without breaking the 180 degree rule. 

Rom-Com mood board

The pictures above represent Rom-Com's in general. For example, many Rom-Com's revolve around the life of a couple or many couples. They live a typical fantasy life, full of drama, they end up getting married and with a family. Things such as chocolate and champagne are gestures to show love.

Thriller Mood Board

The images above represent the thriller genre. Thrillers play on the audiences minds, without showing blood, gore and how a murder actually happens, they let the audience visualise it in their heads.
The image of the eye and the woman sitting beside the mirror show paranoia and almost madness, although there isn't anything gruesome about them, it still sends a shiver down the spine of whoever's watching the film.
Se7en was a very successful thriller movie, and recently, Inception (2010) was a successful thriller.

Horror Mood Board

This mood board represents the horror genre. Horror reveals more gore and gruesome details, it almost makes the viewer cringe at the detail it shows.

The devil represents death and hell, a major component in the horror genre, alongside the devil, the grim reaper also represents death.
Some very successful horror movies are Halloween and Frankenstein.

Love Actually (2003) - Romantic Comedy

Written and directed by Richard Curtis (BBCi films) in 2003, starring Hugh Grant, Keira Knightly and Rowan Atkinson. Love Actually follows the lives of eight different couples in dealing with their love lives in loose tales, all set a month before Christmas in London.
Love Actually had an estimates budget of £30 million and it grossed $247, 472, and 278 (worldwide) 




LOVE ACTUALLY (Richard Curtis, 2003) from Fabien Gaffez on Vimeo.

Camera Angles
The opening scene of Love actually uses a hand held camera using medium to close up shots. The opening scene is almost like a montage of memories. The closes up shots show the expressions on the characters faces. The movement and smiles in slow motion conveys lasting happiness.
The camera zooms out to higher angle shots; this lets the audience see everything that’s going on, at once.



Mise en scene
Love Actually is a film that revolves around eight different couples’ lives, set in different places.
The scene opens with people hugging at the airport, some smiling and others upset.
Another scene is set in a recording studio where a group of people recording a song.
The audience are shown the comedy aspect to the film in the church scene when a Hollywood band appear out of the blue and perform for the newly wedded couple.
Love actually is based in central London; it gives a typical fantasy impression of London.



Sound & editing
The sound in Love Actually is mostly instrumental; the ambient music sets the scene. Apart from the theme tune, festive music is played throughout.
Alongside the non diegetic music, diegetic sounds of dialogue can be heard in the background.
The titles of Love Actually fade in on screen in red and white colours, these colours represent love and so they have connection to the film. The camera also fades from scene to scene as the titles appear on screen.










Se7en - Thriller

Directed by David Fincher, se7en was released in 1995 starring Morgan Freeman and Brad Pitt.
Se7en is a film about two homicide detectives’ desperate hunt for a serial killer who justifies his crimes as a solution to the world’s ignorance of the seven deadly sins. The movie takes the viewer from the tortured remains of one victim to the next as sociopath ‘John Doe’ sermonises to detectives Sommerset (Morgan Freeman) and Mills (Brad Pitt) – one sin at a time.
Se7en was produced on an estimated budget of $30,000,000, and grossed $100,125,000 in the USA.



Se7en from Kaiser on Vimeo.



Camera angles
The opening scene starts off with an extreme close up on a book; the book has pages and pictures sewn on it with writing all over the place, all hand written. At the same time, the titles are ‘scratched’ on screen and are jumpy.
Throughout the opening scene, the camera angles are predominantly high angle close ups of objects such as books and items on the table, which shows dominance or the point of view of the character.

Mise en scene
The opening scene takes place in a basement type room. Around the room are several book shelves, neatly lined up with books, many pieces of paper lying around with writing all over them. On the table is an open book, filled with small handwriting and pictures of children. Certain words that are related to the seven deadly sins such as ‘sex’ and ‘lust’ have been crossed out. Alongside the book, on the table are other objects such as needles and blades. This suggests the character is mentally unstable, suicidal or has an unbalanced mindset even.

Sound & editing
As the scene opens and titles appear on screen, non diegetic rock music is being played. Together with the music, grinding materials such as chainsaws etc can be heard. The tempo, speed and the volume of the music rises and then falls again; this suggests that the characters mindset is unstable.
Diegetic sounds of thunder and rain can be heard though the audience cannot see because of lack of windows and natural light.
Much of the scene is distorted, jumpy and off focus, this can either represent the characters point of view or can represent his mindset.
There are also a lot of jump cuts throughout the scene, this suggests the character possible has too much on his mind and is finding it difficult to focus on just one thing.

Bridget Jones - Rom com

Camera Angles
The opening scene starts off with a shot reverse shot of a conversation between Bridget and Mark. A shot reverse shot focuses on their facial expressions while they’re in conversation with each other, therefore letting the audience judge their personality and character throughout the rest of the scene.

Mise-En-Scene
The scene starts off with a shot of London during winter; this gives the audience the feel of the ‘typical British weather’. A dull and gloomy atmosphere is set in the initial stages.
The scene then moves on to Bridget’s flat, an untidy space; again setting a depressing atmosphere. Bridget is comes in wearing her pyjamas, smoking and drinking. This gives the impression that she’s stress free and hasn’t a care in the world.

Sound & Editing
The opening scene is a frozen frame which then dissolves into s shot of London city. The shot is an establishing shot as it sets the scene for the film. Handwritten words appear on screen, making it look personalised, which symbolises a diary or personal statement of some sort.
The incidental track being played is called ‘All by myself’, this is a well known iconic break up song which suggests Bridget has recently broke up or is lonely.

Halloween 1978 - Horror Genre

Halloween is a 1978 low budget, American Independent horror film set in the fictional suburban town of Haddonfield, Illinois, USA, on Halloween.
A psychotic murderer institutionalised since childhood escapes on a mindless rampage while his doctor chases him through the streets.
Halloween was produced on a budget of $320,000 and grossed $47 million at the box office in the US (equivalent to over $150 million as of 2008) becoming one of the most independent films of all time.
Many critics credit the film as the first in a long line of Slasher films inspired by Alfred Hitchcock's Psycho (1960). The movie originated many cliches found in low-budget horror films of the 1980's and 1900's. However the film contains little graphic violence and gore.






Camera Angles
The film starts with an extreme long shot of a pumpkin slowly zooming in and eventually ending with an extreme close up of the pumpkin.
As the camera zooms in, the titles appear on the screen in a bright orange/deep red colour, the colour theme suggests that the film is of a horror genre. The pumpkin is very iconic of Halloween and the red colour on the titles show connotations of blood, gore and death.

The opening scene starts off with a master shot of the house from an extreme long shot, this scene again, like the titles scene slowly zooms into the house to a close up. surrounding of the house is dark and gloomy, again iconic of Halloween time where it is very quiet and dark on the streets.


The camera then changes to hand held, this shows a subjective point of view; through the eyes of one Michael Myers. Hand held gives a more real feel to the film, it engrosses the viewer, making them feel they're almost part of the scene.
Throughout the scene, while walking up the stairs, looking around his sisters room and watching his sister brush her hair, Michael Myers has a mask on his face, the camera also appears to have the same mask on. This again shows a subjective point of view, through the eyes of Michael Myers.
The director uses a higher angle view go give the audience an illusion that the killer is a full grown adult, where in reality, the killer is a small child.
The scene ends with a reverse tracking shot while Michaels parents return home and reveal his face on camera.


Mise-En-Scene
Halloween opens with a plain black background with a pumpkin carved with a face in the distance. The carved pumpkin is iconic of Halloween as it is typical for families to carve and light up pumpkins at this time of year.
The titles appear in a bright orange colour and then fade to red and then black. The black/orange/red colour scheme suggest that this film if of a horror genre, also, the red colour shows connotations of blood and gore.


Sound & Editing
Halloween starts off with the non-diegetic, iconic theme tune as the titles appear. The tune is ominous, eerie, and repetitive, almost psychotic. It plays at a steady pace, creating suspense.
As the scene opens, we hear diegetic sounds of young children chanting Halloween songs, supposedly as they're trick-or-treating. The camera then moves on to Michael Myers moving inside the house, at this point, we hear incidental creepy music playing at a slow pace. Myers progresses towards the stairs, the music gets louder and speeds up slightly thus creating tension. In the background we hear an incidental church bell, this also helps to build up suspense.